January to May
Total Audience of 42.454.140Broadcast to 15 states and the Federal District
January to MayTotal audience of 53.589.340Live broadcast of all matches
January to MayTotal audience of 11.222.160Reaches 94% of Porto Alegre's households
February to MayTotal audience of 8.983.12012 million fans in the state of Minas Gerais
February to AprilTotal audience of 11.579.860Biggest fan average of the country
February to MayTotal audience of 3.157.160Winner has guaranteed place on South-American Cup
May to DecemberTotal Audience of 101.306.35786 clubs from all states participate in the competition
150 live broadcasts
May to DecemberTotal audience of 300.427.074Over 1500 total broadcasts, 574 of those live
380 matches
May to November Total audience of 38.057.730 
18 Brazilian National Team matches until 2018Coverage in 109 countries, in 7 continentsMessi, Suárez, Neymar, Alexis and James as protagonists
Your brand with guaranteed visibility for 3 years
5 matches in Brazil and abroad until 2018Average audience per match of 49.723.860Simultaneous broadcast to over 166 nations
Activation and Hospitality actions in and outside of stadiums
90-minute decision: Brazil x ArgentinaTotal audience (RJ and SP) of 4.866.720Greatest rivalry in world soccer
Messi x Neymar: mates inside the club, adversaries in the Super-Classic
Official CONMEBOL competition
Using state of the art publicity, LED Panels guarantee visibility in a dynamic and innovative way.
Localizado atrás do gol, o LEDGol destaca-se pelo movimento, que atrai a atenção para a marca de forma inteligente, tendo como momento de maior destaque as cobranças de pênalti, devido ao posicionamento diferenciado da câmera.
Your brand present during the whole 90 minutes of the match, visible both in the stadium and on TV.
Also located behind the goal, the Prism shows the brand in a simple yet effective way, forming a small fixed structure by the goal net.
The famous 3D carpets located aside each Goal are already a tradition in soccer, both in Brazil and in the world. Your brand in the match’s most important moment: the goal. Brand exposure at every shot replay, for all eternity.
A traditional resource in the arena, wrapping “clothes” the stadium and guarantees brand visibility in the upper rings and access tunnels. Presented statically or dynamically by using LED Panels.
An innovative resource in Brazil, LED Corner guarantees full attention in moments of great expectation and end line plays.
An innovative product, successfully used in several championships around the world. The zoom in critical plays is a featured moment for the brand.
Brand exposure in the referee’s uniform sleeves, on all Brazilian competitions, like A, B, C and D Series and Brazilian Cup, with over 1000 games during the year.
Claro’s sponsorship to soccer clubs from Rio Grande do Sul and São Paulo (‘gaúcho’ and ‘paulista’) ensures the brand’s reach to locations aligned with its strategic planning.
5k Creative Lab. Is an in-house Klefer agency specialized in sponsorship activations both on and offline. Its goal is to enhance the return over investment from traditional forms of sponsorship, by doing innovative and creative actions which guarantee target audience engagement.
Largest soccer practitioners network in the world
Over 1 million users
More than 7000 fields registered
Thorough platform to target the consumer at its highest relaxation moment
140 thousand Facebook fans
Official website with news about the competition
CBF official draw live broadcast
Promotional actions with tournament fans
“Copa do Nordeste” mascot profile
Follow up on all key moments of the “Copa do Nordeste” Trophy Tour
Facebook page and Instagram profile with high engagement
Largest soccer portal in the world.
Pioneer in global production of soccer statistics.
Largest sports video streaming platform in the world.
The FCBEscola Brasil is the Official Soccer School from Barcelona Soccer Club, which receives children between 6 and 15 years old in several cities throughout Brazil. There, students learn from early on all the soccer fundamentals as by the Catalan club way.
Bases in São Paulo and Rio de Janeiro
Over 8 thousand children accepted
13 competitions per year
Formed by Judo practitioners with intellectual, physical, motor or multiple disabilities, this project was created in Rio de Janeiro with the goal of inserting into society people with special needs. The objective for 2015 is to expand to the whole country and capacitate hundreds of students and teachers.
Minimum of 2 world stages per year (Italy and Holland)
5 national competitions
Your brand helping social inclusion
Over 1300 sports events organized during the year
2280 hours of live TV broadcast
188 professionals involved in field assembly across the country
1,25TB of files transferred to multiple stadiums throughout the world
Only pre-season tournament in Brazil, the Super Series innovates the Brazilian soccer calendar, by pinning the country in the map of great world soccer centers.
Tournament Conception – format, involved clubs, location selection;
Resources marketing;
Organization and production of the event as a whole, from stadium rental to teams’ logistics.
First sponsorship to Brazilian Soccer Clubs: Flamengo and Petrobrás
Sponsorship commercialization for the Brazilian National Team
Commercialization of America’s Cup until 2011
Organization of the first FIFA Club World Cup, won by Corinthians
First commercialization of the Publimetas carpet in the Qualifying Round of the South-American Cup of 2002
Sponsorship project for Chile’s Pre-Olympic Tournament
Management of the World Cup Candidacy Committee; Rolling Stones and U2 Shows
South African National Team pre-season organization and logistics, the World Cup hosts
Organization of the first COL Test Event for the 2014 World Cup – Brazil x Holland, in GO Organization of Ronaldo Fenômeno’s Farewell Party – Brazil x Rumania, in SP
Organization of all the Brazilian National Team’s friendly matches with the Brazil Global Tour (BGT)
Maracanã Stadium re-inauguration event – Brazil x England
Parque da Bola: Largest World Cup related event in Brazil
Creation of the Super Series Tournament and commercialization of the 2018 Qualifying Round
11 players on each side and the side who scores the most goals wins.
That is what happens inside the field. What the fans get to see.
What no one gets to see is the work done outside of the four lines, before and after the 90 sacred minutes.
If no one perceives our work, means we are doing a good job.
Soccer is the show. Is the beauty shot, the brilliant goal, the fans festivities.
Our job is to make that show happen.
Without interfering in the elementary glow of this sport, which is Brazil’s biggest passion.
Our work is invisible.
Our work is to make every fan believe that, yes, soccer is indeed simple.